Outsourcing: Evolution From Single Supplier to Best of Breed
Posted October 9, 2009 by Bierce & Kenerson, P.C. · 
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In a globalizing, services-based economy, outsourcing has rapidly grown in the last decade. Once confined to “low-value,” low-technology services such as a company’s in-house photocopy machines, messengers, food services and janitorial operations, outsourcing has moved “up the value chain.” At the same time, changes in the nature of outsourcing have led to a variety of other management tools such as multiple outsourcings for “best of breed,” greater internal discipline through “insourcing” under a “managed scorecard” and “shared services” subsidiaries. Roles and identities of service users are merging with those of service providers in a continuum of services.
This article focuses on the evolution of outsourcing in the last ten years and how new models have developed.
“Outsourcing” vs. “Out-Tasking.”
Outsourcing is the process of transferring to an external services provider (the “outsourcer”) the day-to-day responsibility for operating a business process of the corporate enterprise (the “user”). Typically, this involves a transfer of the personnel then employed by the user to the outsourcer’s payroll. Frequently, other assets are transferred as well.
In contrast, “out-tasking” is a more limited approach involving “contracting out” or “subcontracting” a task to a “consultant” or other service provider. This can run the gamut from individual projects for product development to a string of projects that are interdependent and require a certain workflow.
Types of Outsourced Services Today.
Currently, external services providers offer virtually any type of ongoing support for business processes. These range from human resources management, tax compliance, internal audit and real estate asset management to product design, manufacture, design, testing, marketing, logistics, distribution of goods and services worldwide. Given the right mix, one can “outsource” an entire enterprise. Indeed, some new businesses are based exclusively on Internet sales with outsourced support.
Deciding When to Outsource.
Outsourcing is suitable for many different situations. For publicly held companies seeking “efficient” and favorable share pricing, the earnings multiples generated by many capital-intensive assets might fail to support management’s high targets for ROI and ROE from “core business.” For such businesses, outsourcing allows liberation of capital from the constraints of price-earnings ratios and promote management focus on essential determinants of shareholder value. “Do the best, outsource the rest.”
For rapidly changing industries, outsourcing may be the tool of choice for obtaining rapid access to scalable production or to new technologies, a “partnership” with a recognized leader for transitional and long-term technology planning and marginal cost pricing for business processes requiring heavy capital investment.
In the context of mergers and acquisitions, divested companies need operational support from the day of a spin-off or split-off. Outsourced facilities can span the gap and give new management the necessary “breathing room” and allow focus on the core business. Outsourcing can also expedite integration of two merged companies with incompatible technical infrastructures.
Deciding What to Outsource.
In making any “buy” vs. “build” decision, as in outsourcing, financial considerations are critical. But the key driver is to distinguish between functions that are “core” (non-delegable) and those that are merely “essential.” Many “essential” functions are ripe for outsourcing under suitable conditions. For some enterprises, the “hard” decision is deciding what not to outsource.
The classic example of outsourcing revolves around information technology. Today, this field includes the converging technologies of data processing (especially using “enterprise resource planning” (ERP) and “supply-chain management” (SCM) software), telecommunications, Internet “e-commerce,” and remote processing through Internet service providers. In business and industry, this can involve both “back office” and “front office.” In financial services, it can even include the “middle office,” for compliance with financial reporting and securities laws.
At the “back office” level, this business function can be divided into a number of discrete elements. Customers rely upon, but rarely see
- the operation of a data center with mainframe computers running “legacy” applications,
- certain applications development and maintenance for custom programs,
- network administration for local area networks, wide area networks (including telecommunications) and now even “storage area networks” of storage devices for the burgeoning volumes of archival data and
- “help desk” services for employees with problems using the company’s information technology infrastructures.
At the “front office” level interfacing directly with the customer, outsourcers can provide “private label” services that allow a company to offer a host of resources that it does not own. In doing so, the company can specify in advance what it wants to do, how it wants to do it, and what it is willing to pay. By combining such services as customer relationship management, remote electric meter reading, electronic billing and the like, some new companies can sprout up to compete directly with “bricks and mortar” companies on a cost-effective basis without loss of service quality.
Evolution of Deal Structures.
In the early 1990’s, data services providers such as EDS, IBM, CSC, Perot Systems made their fortunes on long-term, monolithic packages of services covering a broad scope. The trend today is to find niche players to provide specialty services, but this requires significant supervisory and planning skills for the user enterprise. Sometimes one supplier acts as general contractor, or “first among equals,” and manages a consortium. Occasionally, joint ventures supplant the supplier-customer relationship, providing added incentives and risks for both sides. Current methodologies for competitive procurement of outsourcing services reflect the learning of former (or current) long-term deals. Renegotiation occurs regularly, but can only be effective if the necessary tools have been crafted into the deal in the first place.
Making It Work.
Senior management needs to be committed. After the deal is signed, in-house managers need to monitor and manage the supplier’s performance.
Done wrong, however, outsourcing can be a catastrophe. Multiple business risks are inherent in the outsourcing process.
If mismanaged, an outsourcing process could retard growth and result in unintended losses of momentum and key personnel. In such cases, the resulting disenchantment may swing the business process back to “insourcing.” However, “re-sourcing” to another vendor might prove more effective.
“Genetic Mutations” on Outsourcing: Shared Services, Insourcing, Managed Scorecard.
In the last five years, responses to outsourcing deals have generated the quest for “better” deal structures.
“Insourcing” is the process of bringing in-house a business function that was, or was at risk of, being transferred to an external service provider. “Shared services” subsidiaries provide common administrative functions for a group of affiliated companies.
To improve performance and forestall being outsourced, some in-house staffs are focusing on process improvement, sometimes agreeing to be managed as if they were external providers. In some cases, this reaction can produce self-management by “managed scorecard” techniques or in the establishment of “shared services” subsidiaries for cost efficiency. In either case, the “threatened” personnel then become external services providers of their own specialized, albeit generic, processes in the market.
The Independent Lawyer and the “Two Hat” Client.
Virtually every corporate user has the capacity to wear the two “hats” of “user” (in one outsourced business process) and supplier (in another). In major procurements, the assistance of knowledgeable “infrastructure services” lawyers can accelerate the process, reduce risk and facilitate future adjustments. For users-turned-suppliers, knowledgeable legal and business advisers can expedite the “go-to-market” strategy and achieve valuable payoffs in the selection, due diligence and negotiations phases.
Independent legal counsel with experience in both sides of these strategies can expedite and facilitate the process of determining the scope, selecting the outsourcer, negotiating the contract and ensuring implementation.
Sponsors of www.outsourcinglaw.com provide legal and practical business advice on the structuring and implementation of various strategies discussed in this article. For further information, contact one of our sponsors or Bill Bierce (author).